YERICO

Bankia - Eco-friendly Vehicles
Advertising / CGI / Retouching

I was reached by The Mushroom Company and Pingüino Torreblanca to help develop a graphic campaign for Bankia (Spanish bank) and let the world know that they offer fabulous loans and renting options for the purchase of hybrid and electric cars.The inspiration came from a question they asked themselves: Hey, if nature could pick a vehicle to get around, what would it look like? The answer resulted in this fun campaign of imaginary cars.